Hey there! I'm Ian, a product designer with 20 years of experience driving product outcomes. I started at Netflix in its early days, then moved on to a global design agency before founding my own 5-person studio.
My focus is shipping quickly, validating with data, and optimizing for business impact. My strengths are translating complex problems into clear solutions, improve conversion, and deliver measurable results.
As Netflix’s first and only designer at the time, I designed their V2 website.
During my tenure, the company’s revenue shot from $2M to over $10M
Collaborated with PayPal in the redesign of their Send/Receive Money feature
Decreased related support tickets by 34% by addressing usability issues.
Led a team of designers and developers in the creation of an online learning platform
Reduction in project timeline by implementing streamlined processes and workflows.
While working with Gusto’s 60-person design team, I helped design a templated, AI-powered recommendation system that replaced static homepage banners with contextual, in-flow prompts. The solution used generative and agentic AI to deliver personalized messages and actions, optimized through A/B testing.
View Project DetailsStrivve hired me to design the user experience for their Card Updater product—a white-label solution for banks. Card Updater allows bank customers to quickly and easily update their credit card information across the merchants they shop with online, minimizing disruption after card loss or replacement.
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When textbook rental giant and student advocate, Chegg, decided to venture into the job placement market, they contracted with me to design the user experience and interface for a website which would connect employers with students that were uniquely qualified for positions. I designed both the employer experience and student experience on desktop and mobile.
View Project DetailsI led the design of Juice Media’s advertising analytics platform, enabling $100M+ clients and internal teams to measure and optimize audio, television, and OTT ad campaigns. Through user research and data visualization, I created an intuitive experience that streamlined campaign analysis and enhanced client reporting.
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Today’s online brokerages offer investors multiple ways to manage their portfolios— applications, web apps, mobile apps, and websites. With users switching between these platforms, inconsistencies between them can cause confusion—leading to losses and missed opportunities. TradeStation hired me to audit all of their trading tools and redesign them to be more visually and functionally aligned.
View Project DetailsI’ve been working with Ian for over a decade now. He’s an amazing partner – from product ideation, to brand marketing, to visual design, to user experience research, to interactive design.
“Without a doubt, working with Ian is a professional experience. Through the various projects I have worked on with him, his team has always gone above and beyond to produce and deliver outstanding creative work. He put emphasis on punctual delivery, while still being flexible to last minute changes. Plus, he’s fun to work with!”
Ian is my favorite Silicon Valley design partner. He and his team are always in tune with their clients and pleasant to collaborate with.